MHealth and the Sharing Economy Culture Shift



It feels like you need and MBA to reduce your DNA these days. The actuality is, that the solution is quite literally in front of your face – your mobile. Our resistance and in all fairness sometimes apprehension to MHealth due to past experience is what’s stunting our progress.

We have people who sit and book their flights on their phone, and order their dinner at the click of a button, yet these same people sit the other side of the large desk and resist that same change and those same comforts that are so desperately needed in the healthcare system.



MHealth is a broad spectrum and what often hinders its rapid dissemination is the hopes that it will solve everything at once. We need to focus on it solving smaller issues first such as patient ownership over their health and reducing DNA’s and grow from there. Slowly on-boarding patients and clinicians and helping them navigate this massive culture shift.


Let’s begin with the “why” –  It might seem like an obvious list but it’s vital to remind ourselves why certain things, are in fact priorities. Reminding ourselves why, helps us regain focus and work more effectively toward achieving it.

mHealth apps can provide patients with the tools and information they need to more proactively manage their own health and healthcare. – Mark R.Groshek – HIMSS

Patient health ownership and reducing DNA’s;

  • Improves the patient experience of those that do attend, by several means including reduced wait times
  • Allows for more patients to be seen and by default allows for high risk patients to be seen more quickly
  • Reduces staff time being spent on administrative task such as rebooking, cancelling etc
  • Reduces financial costs on the NHS that currently cost the NHS in excess of £700 million per annum



We’re refreshed on the importance of giving patients more control and reducing your DNA’s, now let’s look at the how. Imitation may be the highest form of flattery, but it’s also one of the smartest ways to move quickly in the direction you want to go. Looking at some tried and tested best ways to implement MHealth and save your organisation cash in the process by avenues that have proven already successful will short circuit your process

We can begin with the safe assumption that almost all Trusts and Organisations operate at least a basic text reminder service. A one-way message to remind patients of an upcoming appointment.

On the back of this assumption, to progress further you can use technologies to automate the process of;

  1. Allowing people to choose, cancel or re-book their appointments
  2. Filling up last minute cancelled spots
  3. Reducing unnecessary follow ups

These methods alone can reduce DNA’s by 30% instantly, clear waiting lists as long as 15 weeks and save hospitals anything from £1 – £3 million annually. We know the biggest issues we face and in this age of MHealth there is scope to solve these and quick!


Every industry has undergone a massive shift. The sharing economy has thrust itself upon us and industries like taxi’s and property rental have had no choice but to adapt. Healthcare will be no different but we have the opportunity now, to either; Embrace MHealth and what is coming to progressively move forward in harmony with technology or fight and resist it until it ultimately seeps in and takes control.

Make the most of technology and harness its incredible power. To take action today and find out more information on how you can use MHealth to your benefit click here.