GOSH had an inconsistent approach to patient appointment reminders and the format and arrangement of SMS messaging, in spite of already using SMS messages as a means of patient communication.
DrDoctor worked together with GOSH to develop a standard format for reminding patients of their upcoming appointments. This format was implemented uniformly across all specialties and included bespoke content designed specifically for GOSH.
96% of responders found the layout and appearance of the SMS messages to be extremely helpful or very helpful. 100% were satisfied that they could now cancel or rearrange their appointment by SMS message.