Wasted slots aren’t inevitable, they’re preventable. With a real-time view of clinic capacity, predictive tools, and automated outreach working in the background, you can stop no-shows before they happen. Smart Centre lets you predict DNAs, intervene earlier and stay ahead of changing demand, without increasing staff workload.
Bundles - Smart Centre
Predictive, data-driven capacity controlDon’t wait for no-shows. Get ahead of them
Every minute, 46 NHS appointments go unattended, costing £2.6m a day. Not because there’s no demand, but from late intervention. AI-led insights, smart outreach, and behind-the-scenes automation help you predict DNAs, reduce no-shows, and keep schedules full, without adding pressure to your teams.
- Identify
- Identify and predict patients who are most likely to miss their appointment. Generate prioritised lists to narrow outreach efforts.
- Intevene
- Proactively engage and intervene with patients identified as most likely to DNA. Automate and scale outreach with high-risk patients.
- Optimise
- Dynamically manage capacity in realtime as schedules change. Fill last-minute slots and keep clinics running smoothly.
DNA Predictor
Predict DNAs. Prioritise outreach
AI that pinpoints and predicts who’s most likely to miss their appointment. Generate prioritised calling lists of high-risk patients to narrow your outreach efforts and intervene earlier.

Data-driven predictions
DNA insights are generated from a multitude of factors including patient demographics, history, engagement, and timing of appointments.
Prioritised call lists
Generate a patient list categorised by likelihood to miss appointments. Prioritise and personalise communication with patients most likely to DNA.
DNA confidence status’
Patients are sorted into high, medium and low categories of risk and whether or not further action is still required.
DNA Predictor has been a key tool in ensuring we are allocating our confirmation caller resources in the most appropriate areas. Since using the model alongside other DrDoctor products, we have seen a 2-3% reduction in Outpatient DNA’s in our Trust. The DrDoctor team have been accommodating and responsive to issues as well as implementing improvement ideas we have raised.
James Goldsbury
Nottingham University Hospitals NHS Trust

Automated Calls
Smarter calling, quicker interventions
Engagement that scales without losing the human touch. Send timely reminders using a natural voice system patients respond to. With simple keypad replies, they can confirm, cancel, or reschedule instantly, cutting admin and boosting flow.
No more blind outreach. Just targeted, automated outreach call lists that reduce DNAs by up to 30%.
CLINIC OPTIMISER
Create capacity, in an instant.
Reusable forms, complete with logic, calculations, and image uploads, let you collect relevant patient data along multiple care pathways, keeping clinicians informed and care data-driven.

Data-driven optimisation
Accurately predict the ideal number and timing of overbooked slots based on clinic history, patient attendance and staff availability.
Set attendence thresholds
Set attendance thresholds around your clinics risk appetite to safely predict the number of patients you can overbook.
Keep clinics running full-tilt
Combine clinic history information and day-to-day changes to optimise clinics in real-time and reduce the risk of uncontrolled overbooking.
Leveraging AI to keep clinics running at full-tilt
The NHS doesn’t just have a capacity problem, it has a wasted capacity problem. With Smart Centre, Trusts are bringing data-driven insights and proactive interventions into their toolkit, taking the guesswork out of outreach and keeping clinics utilised.
Teams using DNA Predictor see up to 1/3 of a reduction in missed appointments.
Some Trusts using Automated Calls to reach high-risk patients reduce their DNA rate by 36%.
Average improvement in clinic utilisation from Trusts using Clinic Optimiser.
One platform, endless use cases
No two pathways are the same. Whatever the need, our platform flexes to fit around you. One platform, but endless applications, all designed to remove friction for your teams, keep clinicians informed and patients in the loop, at every touchpoint.

Patient Engagement
From referral to recovery, automate personalised patient engagement across pathways. Keep patients informed, prepared, and connected at every step.

Reducing DNA’s
Reduce DNAs with tools for everyone - from timely reminders to predictive AI insights. Keep clinics full and systems in sync to stay ahead of no-shows.

Scheduling
Transform scheduling from default to patient-led and automated. Data-led booking tools with fallback options to empower patients and drive admin productivity.

Perioperative
Connect and automate touchpoints from referral to recovery with workflows and personalised engagement. Reduce delays and cancellations, improve surgical readiness.

Creating Capacity
Unlock existing capacity to see more patients faster - without running premium rate clinics. Align schedules, reduce friction, and improve care access.

Reducing Waitlists
Validate, triage, and stratify waiting lists at scale. Understand clinical risk, prioritise care delivery, and reduce unnecessary appointments.

Patient Communication
Communicate with patients easily and at scale. Send the right message at the right time with simple, consistent tools that just work. No chaos, just clarity.

Reducing Costs
Achieve sustained cost savings by fixing key drivers. Get quick wins from day one, then build a leaner, smarter, and financially sustainable system.

Elective Recovery
Reduce the elective backlog sustainably by optimising capacity and access. Prioritise demand with clinical insight to meet NHS recovery and productivity goals.