image-Jun-11-2025-02-02-36-3284-PM

Unpacking the UK's £1bn+ Did Not Attend (DNA) problem

A regional breakdown of why patients miss hospital appointments, and how our AI is helping reduce non-attendance and unlock extra appointment capacity; without running premium rate clinics.

  • DNA insights broken down by ICS, against national benchmarks

  • How data-driven insights are changing how we approach and proactively manage DNAs

Access the full report below

What's inside?

Hospital-1
Most common reasons for no-shows by ICS
See what’s driving missed appointments across your region, from the most common reasons by ICS to repeat offender trends, and how local averages stack up against national benchmarks.
CalendarHeart-1
Patient-led insights on attendance drivers
We asked 5,000+ people across the UK what would make them more likely to attend. Their answers shine a light what’s really getting in the way, and where small changes can make a big difference.
PhoneOutgoing-1
Our new, data-driven approach to DNAs
Discover how our AI identifies high-risk patients and dynamically manages clinic capacity, helping Trusts predict DNAs, intervene early and increase outpatient activity.