Inside the UK's £1bn+ Did Not Attend (DNA) problem

A regional breakdown of why patients miss hospital appointments, and how our AI is helping reduce non-attendance and unlock extra appointment capacity - without running premium rate clinics.

  • DNA insights broken down by ICS, against national benchmarks

  • How data-driven insights are changing how we approach and proactively manage DNAs

Access the full report below

What’s inside?

Get a look at the data, the drivers behind missed appointments, and why predicting DNAs could be the key to tackling the elective backlog.

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Most common reasons for no-shows by ICS
See what’s driving missed appointments across your region - from the most common reasons by ICS to repeat offender trends, and how local averages stack up against national benchmarks.
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Patient-led insights on attendance drivers
We asked 5,000+ patients across the UK what would make them more likely to attend. Their answers shine a light what’s really getting in the way - and where small changes can make a big difference.
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Our new, data-driven approach to DNAs
Discover how our AI identifies high-risk patients and dynamically manages clinic capacity - helping Trusts predict DNAs, intervene early and increase outpatient activity.